As a real estate professional, you know that the words you use in property listings can have legal consequences. The Fair Housing Act prohibits discrimination in housing based on race, color, national origin, religion, sex, familial status, and disability.

But even well-intentioned agents can inadvertently use phrases that violate these protections. This guide will help you identify risky language and replace it with compliant alternatives.

Understanding Fair Housing Basics

The Fair Housing Act applies to virtually all housing transactions, including sales, rentals, and advertising. Violations can result in complaints, lawsuits, fines, and damage to your professional reputation.

The key principle is simple: describe the property, not the preferred occupant.

Words Related to Family Status

These phrases can discriminate against families with children:

• "Perfect for couples" — Implies no children
• "Adult community" — Unless legally designated as 55+ housing
• "Near excellent schools" — May steer families; focus on the home instead
• "Quiet neighborhood" — Can imply no children
• "Professional singles" — Excludes families

Words Related to Religion

Religious references in listings can be problematic:

• "Walking distance to [church/synagogue/mosque]" — Implies religious preference
• "Christian neighborhood" — Direct religious steering
• "Near parish" — Religious implication

Words Related to National Origin

Avoid language that references ethnicity or national origin:

• "Ethnic neighborhood" — Steering based on national origin
• "Integrated area" — Implies racial composition matters
• "Great for international buyers" — Can imply preference

Words Related to Disability

Be mindful of language around accessibility:

• "Not suitable for wheelchairs" — Describe features instead
• "Able-bodied preferred" — Discriminatory
• "Walking required" — Discriminatory implication

Safe Alternatives to Use

Instead of describing who should live there, describe what the property offers:

• Say "spacious floor plan" instead of "great for families"
• Say "close to amenities" instead of "near churches"
• Say "single-level living" instead of "not wheelchair accessible"
• Say "quiet street" instead of "no children"

Final Thoughts

Fair Housing compliance isn't just about avoiding lawsuits—it's about ensuring equal access to housing for all. By focusing your descriptions on the property features rather than the ideal occupant, you protect yourself legally while serving all clients ethically.

When in doubt, ask yourself: "Am I describing the home, or am I describing who should live in it?" The answer will guide your language choices.